Wayfinding signage helps customers to find tourism businesses and arranging good signage is a way that they can promote their business.
The Queensland Government has signage guidelines and a streamlined assessment process for the installation of tourist signs for commercial tourist attractions and service signs on state-controlled roads.
These guidelines improve road safety, provide positive wayfinding and attraction information for visitors, as well as a major improvement in the quality and consistency of tourist signs throughout the state.
To apply, operators must meet all sign requirements and criteria for their category of tourist attraction or type of service.
Learn more about applying for a tourist or service sign.
Your marketing and brand is the face of your business. The below resources will help you make sure you’re promoting your products, services and experiences in a way that makes sense for your business, audience and goals.
Tourism and Events Queensland’s Big Marketing Guide has been developed specifically for Queensland tourism and events businesses to use when starting a marketing plan.
The most effective way to stand out among a field of competitors is to have a unique selling proposition (USP). This guide from Business Queensland can help you articulate yours, and keep your business front-of-mind for customers.
This is a useful hub of information, covering digital marketing, campaigns and opportunities as part of wider Tourism and Events Queensland promotions, an extensive image library and information on applying for official tourism signage.
Digital business management and marketing skills are becoming increasingly important for tourism businesses.
Many of your potential customers will use social media, google and tourism websites to browse and plan their holidays, so it’s important your business has a good, easily-searchable online presence.
Use the links below to learn more about best practices for promoting your business online.
A great place to start if you’re just starting out, this guide covers digital skills, Search Engine Optimisation (SEO), social media tips, blogging and content creation, legal obligations, and doing bookings or transactions online.
It also includes information about the Australian Tourism Data Warehouse (ATDW) – a useful platform for reaching wide audiences across tourism websites.
A great introduction to the essentials of promoting your business online; from websites to social media and overall strategy.
One of the best ways to increase your online exposure and have your business seen by more travellers is by listing your business with The Australian Tourism Database Warehouse (ATDW).
A database of over 90,000 Australian tourism businesses, it’s the central source for listings found on Australia’s most prominent tourism websites such as Australia.com, Queensland.com, and our tourism website, Visit Scenic Rim.
Have you considered whether your product is suitable for the domestic or international market? The Tourism Export Toolkit provides the basic tools, knowledge and key contacts needed to enter the international tourism market.
The Scenic Rim brand is focused on delivering our visitors a sense of the rich abundance of the region and rewards them with opportunities to immerse themselves in the region’s spectacular natural beauty, delicious local produce and the welcoming warmth and character of the local towns and communities.
Please email tourism@scenicrim.qld.gov.au for access to the Scenic Rim image library.
Please email tourism@scenicrim.qld.gov.au for access to the Brand Guidelines and assets